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‘The most New Balance shoe ever’ says it all, right? No, actually. The 574 might be our unlikeliest icon. The 574 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology, or as a premium materials showcase. This unassuming, unpretentious versatility is exactly what launched the 574 into the ranks of all-time greats. As hybrid road/trail design built on a wider last than the previous generation’s narrow racing silhouettes, the 574 offered a uniquely versatile mix of new, different, uncomplicated, rugged, durable, and comfortable that was adopted as a closet staple across the globe. That’s why today, the 574 is synonymous with the boundary defying New Balance style, and worn by anyone. With the 574 NEW-B Hook & Loop for kids, the same style inspiration is pared down for the smallest feet.
A classic on the sportswear scene, New Balance recently re-emerged as a fashion must-have, in particular its 9060, 530, 574 and Aimé Leon Dore collab versions, with the 740s predicted to be the latest sellout style.
