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It was in Boston, Massachusetts, that Ren Lacoste was first called the Crocodile a nickname that led directly to the creation of one of the world s most iconic logos. Later, this key moment in the brand s heritage also inspired the naming of our bestselling watch: the sporty and sophisticated Lacoste Boston. Including the model s signature aluminium bezel, circular-brushed dial, and H-link bracelet or punched leather strap, the Boston three-hand offers a fresh take on this effortlessly refined and impeccably crafted timepiece.
Founded by tennis champion René Lacoste in the 1930s, the French brand is best known for pioneering the polo shirt. Today, Lacoste spans ready-to-wear, footwear and accessories, recognised globally by its signature crocodile logo.