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£75.00
Effortless summer comfort gets a smart upgrade with our GEN-FF flip-flops. This pair combines a super-lightweight (but hard-wearing) webbing strap with advanced biomechanical engineering, delivering unbeatable comfort that works with your body, not against it. Unlike ordinary flip-flops that force your feet to grip on at the toes, ours are built with triple-density Microwobbleboard™ midsoles that create targeted cushioning for maximum comfort and support. This smart technology helps to optimize your body's natural movements, making them comfortable enough for beach walks to city exploring.
FitFlop exists to take one thing off women’s minds in an increasingly demanding world. It’s built on one simple truth: when shoes are genuinely comfortable, they change how you move through life. By unlocking ease, confidence and freedom in everyday life, women can focus on what matters, not what they’re wearing.
